Matrix SoColor Cult Permanent Red Hot Hair Dye 90ml

Matrix SoColor Cult Permanent Red is a professional permanent hair dye designed to deliver an intense, long-lasting red colour. The advanced permanent colour formula works with an oxidant to penetrate deep into the hair fibre, ensuring rich colour results that remain vibrant until regrowth.

This permanent colour is ideal for full colour applications, refreshing red tones, or creating bold, expressive looks with reliable and even coverage.

Key Benefits

Permanent (long-lasting) hair colour
Intense and vibrant red shade
Even colour distribution
Professional salon product
Suitable for natural and previously coloured hair
90ml size – ideal for professional use

How It Works

Permanent hair colour is mixed with an oxidant to open the hair cuticle, allowing colour pigments to penetrate inside the hair shaft. This process ensures a durable colour result that does not wash out, fading only with regrowth.

Who It’s For

Those looking for a long-lasting red hair colour
Clients who prefer permanent results over temporary colour
Professional salon use

Tone-on-Tone vs Direct vs Permanent

Direct (semi-permanent) colour is applied without an oxidant and washes out over time.
Tone-on-tone colour is mixed with an oxidant to softly enhance the existing tone without lightening.
Permanent colour delivers long-lasting results with lift and full grey coverage.

Please note:
This is a professional product intended for use by qualified hair professionals only. Always follow the manufacturer’s instructions.