Matrix SoColor Cult Permanent Red Hot Hair Dye 90ml
Matrix SoColor Cult Permanent Red Hot Hair Dye 90ml delivers an intense, long-lasting red colour designed for professional salon use.
When mixed with an oxidant, the advanced permanent colour formula penetrates deep into the hair fibre, ensuring rich, vibrant results with even coverage.
As a result, the colour remains bold and expressive until regrowth.
This permanent hair colour is ideal for full colour applications, refreshing red tones or creating bold, expressive looks.
In addition, it provides reliable coverage on both natural and previously coloured hair.
Key Benefits
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Permanent (long-lasting) hair colour
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Intense and vibrant red shade
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Even colour distribution
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Professional salon product
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Suitable for natural and previously coloured hair
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90ml size – ideal for professional use
How It Works
Permanent hair colour works with an oxidant to open the hair cuticle and allow colour pigments to penetrate deep into the hair shaft.
Unlike semi-permanent or tone-on-tone colour, this process creates a durable result that does not wash out.
Therefore, the colour fades only with regrowth.
Who It’s For
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Those looking for a long-lasting red hair colour
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Clients who prefer permanent results over temporary colour
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Professional salon use
Tone-on-Tone vs Direct vs Permanent
Direct (semi-permanent) colour is applied without an oxidant and washes out over time.
Tone-on-tone colour is mixed with an oxidant to softly enhance the existing tone without lightening.
Permanent colour delivers long-lasting results with lift and full grey coverage.
Please note:
This is a professional product intended for use by qualified hair professionals only. Always follow the manufacturer’s instructions.
